"Design is 70% dealing with people, 3% the idea, 2% selling the idea, 2% the brief, 2% being pig headed, 1% printing, 3% eye for detail, .6% invoices, 2% coffee, .7% tracking, .1% warm glow, .6% panic, 1% 4am, .6% staring, .2% checking, 1% letting go, .8% keeping hold, .7% estimates, .3% checking, .4% proofs, .1% colour, .9% understanding, .4% marketing, 1% checking, .8% beach ball, .5% mice, .3% keynotes, .4% persuasion, .2% bragging, .5% smiling, 2% knowing when to stop."