"… let’s put brands aside for a second and focus on the web. The number of successful large scale communities out there is quite small. … So maybe, just maybe, that’s not what the web is built for. Maybe it’s built for small scale communities. Maybe we need to reframe the way we think about this stuff and worry less about “scalability."
Small is the new big
(Noah Brier via fascinated)
(via betaworks)
I think this is true. We need to find ways to leverage the long tail of small communities…
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This is one of the most alluring traps of digital development — the promise of creating something that billions around...
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